Program Components

The Studio Recording – Newly recorded and uniquely arranged performances of classic Buddy Holly songs performed by some of today’s most important trademark and emerging artists.

The Live VIP Event: The Ultimate Buddy Party – Intimate and fun, the event will feature guest artists performing with an all-star band shot in High Definition for editing with exclusive footage of recording sessions, interviews and behind-the-scenes action.

The Multi-Platform Global Releases – Customized audio/visual programs distributed on PBS and through international TV syndication, streamed online and on-mobile, premiered in theaters, and distributed in-market on DVD/CD.

The National Talent Competition – Conducted in collaboration with OurStage with initial phases online and finals held in a concert beamed via satellite to participating theaters and judged by viewing audiences across the country in a special, one-night event.

In Theater Premiere – An in-theater premiere in movie houses across the country held in collaboration with Fathom Events featuring a special Director’s cut of the DVD together with the real time broadcast of the finals of the National Talent Competition.

The Awards & Scholarship Program – Grants, scholarships and a juried award to support the next wave of music’s pioneers.

The Promotions – A global promotions campaign customized for Millennials, Gen X’s and Boomers through both traditional and new media including extensive public relations, widget syndication and the program’s dedicated website,